Athens Bar Show, one of Europe’s most influential bar industry events, returned on November 5-6, 2024, for two action-packed days featuring 130 stands, 124 guest speakers, and over 90 seminars. Drawing an impressive 17,000 guests and utilising a staggering 22 tonnes of ice, the show cemented its place as a hub for innovation and cocktail excellence.
Axia Mastiha Spirit proudly joined the festivities, making a lasting impression with our bold flavours and innovative events. From serving 1,000 Axpresso Martini cocktails to hosting unforgettable collaborations, Axia brought the Aegean spirit to the forefront of the bar scene.
Axia Events at Athens Bar Show
The Spy Bar from Raffles London at The Bar in Front of the Bar: A top-secret mission brought the clandestine vibes of London’s Spy Bar to Athens, offering guests a taste of espionage-inspired luxury.
Gaucho Takes Over Noel Bar: A celebration of bold cocktails and premium flavours from the iconic Argentinian steakhouse.
A For Ada! An Evening with The Ada Coleman Project: A tribute to Ada Coleman's legacy, our Brand Advocate Kaitlin Wilkes kicks off the week's events with an inspiring evening celebrating the women in the drinks industry.
Grande Event at Noel Bar: Axia infused its spirit into a grande evening alongside Four Seasons.
Double Guest Shift: Featuring Dom’s Miami and Box Greece.
Making Drinks Like a Boss: A masterclass with Dushan Zarić, Co-Founder of Employees Only, in collaboration with Fogcutters and held at Bartersera.
Athens Bar Week International Closing Party: Wrapping up the week with a celebration of creativity and community.
Athens Bar Show 2024 was a resounding success, and Axia was thrilled to share its bold, extra-dry profile with the global cocktail community. Our partners mean the world to us and we can't thank them enough for supporting us along our journey. Until next year, yamas!
