Axia at the Frieze Party for "Don't Look Back" Exhibition at Unit Gallery

Last week, Axia was thrilled to partner with Unit Gallery to host an exclusive Frieze Party celebrating the opening of the “Don’t Look Back” exhibition in London’s vibrant Chelsea art district. Held on Wednesday, October 8th, this event marked a dynamic convergence of London’s cutting-edge contemporary art scene, premium cocktail culture, and a celebration of female empowerment - values that resonate deeply with the Axia spirit.

“Don’t Look Back,” curated by Beth Greenacre and Sigrid Kirk, is an energetic, multi-layered exhibition that captures the bold, irreverent creative energy of the 1990s and early 2000s. More than a nostalgic reflection, the show reinterprets this vital moment through a contemporary, inclusive lens - highlighting queer voices, powerful female identities, and a vibrant diversity that reshapes the cultural narrative. In a time when creative urgency and the impulse to gather and act feel more vital than ever, the exhibition embodies the restless momentum of collective creativity that defines London’s cultural heart.

Axia matched this spirit of innovation and inclusivity through bespoke cocktails served during the party. Guests savoured two signature serves crafted to reflect both the complexity and approachability of Axia Mastiha Spirit, London Essence mixers, and fresh seasonal ingredients:

• Frosted Forest: A sophisticated blend of Axia Mastiha Spirit, matcha powder, apple purée, lemon juice, and ginger beer. This cocktail drew rave reviews for its vibrant, earthy layers and refreshing balance - perfectly complementing the edgy artistic atmosphere.

• Yamas!: A crisp, aromatic take combining Axia Mastiha Spirit, London Essence Orange & Fig Soda, and fresh lime juice. Celebrated for its bright, botanical profile, the Yamas! cocktail embodied Axia’s premium craftsmanship and versatility.

The Frieze Party at Unit Gallery was also a proud collaboration with Mumble, the award-winning collective and app empowering visionary female founders and entrepreneurs. This partnership highlighted Axia’s commitment to fostering innovation, creativity, and female leadership within London’s thriving creative and luxury scenes. Mumble’s ethos of building community and supporting bold, diverse voices aligned seamlessly with the “Don’t Look Back” exhibition’s celebration of individuality and resilience.

London’s bar scene in 2025 is marked by an unparalleled mix of artistic expression, premium drink experiences, and a genuine embrace of inclusivity and sustainability. Events like the Axia x Unit Gallery Frieze Party demonstrate how luxury spirits are not just beverages - they are part of wider cultural conversations and immersive experiences that amplify bold narratives and authentic craftsmanship.

As London continues to lead the global premium cocktail revolution, Axia is proud to be at the forefront - offering a spirit that is as rich in heritage as it is forward-thinking in flavour. With its distinctive Mastiha resin base, Axia invites bartenders, artists, and cocktail lovers alike to raise a glass to creativity, empowerment, and the unapologetic spirit of now.

Discover Axia at London’s leading bars, where craft, culture, and connection come alive. Experience luxury cocktails inspired by art, innovation, and community - raising the bar for what a premium spirit can be in London’s creative landscape.