Athens bars & the rise of Greek mixology on the global stage

Athens is rapidly gaining recognition as a global hub for innovative cocktail culture and premium spirits. Known for its vibrant bar scene, the city is home to ground-breaking venues shaping the future of mixology and placing Greek spirits in the international spotlight. Athens proudly hosts the annual Athens Bar Show, a key industry event where brands, bartenders, and trade professionals come together to celebrate and innovate within this dynamic market.

World-class bars leading the way

Three bars in Athens are among the esteemed World’s 50 Best Bars, showcasing the city’s flair for quality and creativity:

• Baba Au Rum, renowned for its expert rum selections and inventive cocktails, blending global inspirations with local character.
• Barro Negro, with its bold use of artisan ingredients and a creative edge that pushes the boundaries of Greek mixology.
• Four Seasons Astir Palace, combining luxury seaside ambience with a sophisticated cocktail program marrying Greek tradition and international trends.

Axia is featured in cocktail menus across these venues, demonstrating how premium Greek spirits are woven into Athens’s innovative bar experiences.

A flourishing scene for spirits and bartenders

Athens’s rise reflects a broader trend where Greek spirits - diverse, high-quality, and rooted in local heritage - are embraced by bartenders crafting modern, sophisticated drinks. The Athens Bar Show fosters this growth, offering a platform where trends are born and global trade connections are strengthened.

Visitors to the show and city alike discover how Athens blends its rich cultural history with fresh, modern hospitality - making it a must-visit destination for industry insiders and cocktail lovers worldwide.

For trade partners and brands, Athens presents an exciting opportunity to connect with a vibrant market receptive to authentic stories and innovative spirit expressions, with Axia leading the way.